"We really have shifted our entire company's mission and mantra to become the Zynga of Zynga," Witz said. , he added "creates a separate space where people who love to play games can play games." And Mobscience will be among its beneficiaries: Zynga said Thursday that it will let other developers create games for its network, giving them access to the 240 million people who play Zynga games each month.
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"Facebook has been struggling with how to handle two sets of users - one set who loves games and one set who doesn't," said Michael Witz, the CEO of online game company Mobscience. That means no baby photos, status updates or links to news stories. On, they will have "zFriends," and their profiles will be all about gaming. It'll be a place for people whose Facebook friends don't play the games they play, or don't play games at all, he said.
John Schappert, Zynga's chief operating officer, says the new site will be "focused solely on gaming" once it launches later this month. But Zynga hopes the move will lure more players and get them to spend more time on its games, unencumbered by the non-game-related Facebook updates and comments that can distract them from tending to their virtual farms, cities or poker games. Players will log into the site with their Facebook account information and spend money in the games through Facebook. This doesn't mean that Zynga is divorcing Facebook. Zynga has unveiled a new online destination,, where people can play its games away from Facebook, including with people who are not their Facebook friends. "CityVille" fans afraid to spam their Facebook friends with updates about their virtual hometowns can sigh with relief.
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